We decided to place Nestle Chocolates in the sky which is the natural surrounding of the billboards. Placed upon this temptation, those who inhabit the sky could not resist.

Everybody was speaking about these billboards! Although it is impossible to determine what percentage corresponds exactly to the billboards, Nestle chocolates improved its sales in Bogotá in a 15% during 2005, comparing with 2004. Additionally, awareness of the brand was improved considerably at the end of 2005.