A small button was integrated into the site menu that looked like a part of the interface. By clicking it users could create and send personalized e-valentines for any type of relationship: first love, romance, friendship, office affair. Many site members used this valuable tool to greet several (or even all) of their friends.

17% click-through rate vs. 1% worldwide norm.250 clicks a second, 100 times a standard click rate for advertising at “Schoolmates”.

The same number of impressions (115,000,000) on TV require 8 times more money or 3 years in magazines!Client will continue this project for all festive occasions.