A. Chocostick Dance Masti Aha created customised vignettes on Cartoon Network showing cartoons dancing to their favourite music and inviting kids to dance and enjoy with Chocostick. B. Chocostick Dance Album became associated with a dance album anchored by cartoons to promote and further connect Chocostick to dance. This initiative was supported across media, TV, print, POPs etc. Further value was created by having a redemption offer on the product in the album.

A. The campaign generated high noticeability and helped liquidate the stocks. B. Given the success of this communication, the 'Chocostick dance' idea became the theme communication for the brand C. The Dance Album sold 10,000 copies in the first month alone.