There’s always been something kind of ironic about the fact that Black Mirror is consumed through the very same technologies it’s warning us about. We’re watching it on our TVs and laptops and smartphones, and we’re discussing it with other fans on social media. Black Mirror‘s message isn’t as simple as “technology is bad” — it’s more like “technology can be bad because human nature can be bad.” 

So, we created a fictional device and launched a video about it. Netflix Vista is an imaginary product that allows people to stream video directly into their eyeballs through a special lens. As the commercial progresses, the situations showing people using Netflix Vista become increasingly grim.

The video was translated into 9 languages and activated on Netflix social media platforms around the world. Its raw aspect got the media attention, earning hundreds of positive articles.

As Metro puts it: “While it’s rather sad that this is ultimately a piece of clever, knowing advertising, it’s at least heartening to see Netflix is willing to poke fun at itself, not to mention mock its users. ‘Your life is a story. Get out and watch it,’ reads the final tagline, which could either be a send-up of insidious, guilt-inducing marketing strategies, or just earnest self-promotion by Netflix. Still, the effort that was put into this ad should be applauded, and its look fits the aesthetic of the series itself very well indeed. It had us scared for a few moments…”

+100 countries impacted

35 Social Media impressions

Only 0,0007% negative comments

US$3,1 Million Earned Media in publications like The Independent, Mashable, DailyMail, The Telegraph, The Wrap.

319 Million Global Media Impressions