A simple letter and envelope demonstrates how vulnerable private data can be, because the envelope looks as if it has been opened en route, and the letter is covered in fingerprints. The content of the letter reinforces this message with the latest industry facts and figures about malicious attacks and what they can cost companies. Explaining Cisco’s leadership and expertise in network security, the letter has a strong call to action to drive the audience to the website with the chance to win Bio-Mouse. The mailing was extremely cost effective at only 40p per item.

A sales conversion rate of 37% generated business worth over $700,000.