We focused on something common to everyone in the world: Brain waves.

We don't use the brain wave information as it is. We take the brain wave data collected from a measuring device and put it through our proprietary algorithm to calculate levels of 5 factors: curiosity, fondness, focus, stress, and sleepiness.

Based on that information, we were able to develop a service that is the first of its kind.

The service can automatically pick out the destination that a tourist subconsciously wants to go and guide them without speaking local language.

For example, if a user has high levels of curiosity, the service recommends the place that can satisfy a user’s curiosity. If stress is getting high, a break will be recommended. If a user is feeling sleepy, it will recommend to do something exciting.

The operation was held in Atami on late January, the time of the year, which gets crowded with tourists all over the world.

In a wide range of approximately 62 square kilometers, we offered people to experience NEURONAVI and succeeded in sharing the beauty and the magnificence of Atami.

By reading tourist’s mind, we were able to introduce them new information and provide experiences beyond expectations.

The surprising combination of the traditional Atami and state-of-the-art brain wave technology creates a big buzz.It has been taken up by various media such as; TV, newspaper and web article.

By creating a new business with technology, we have gained publicity from the media in not only the context of tourism, but also in the fields of economics and technology. News of our work is reaching not only foreign tourists, but also people from all walks of life both domestic and abroad.