Cannes Lions

NEUTRAL STICKER

CHEIL WORLDWIDE, Seoul / S-OIL / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

Good Oil's ECO idea began with this fact.

Put your car in neutral while waiting at a red light

The idea is simple. A neutral sticker.

All it takes is wind and plastic.

Fuelling customers get neutral stickers on their cars.

Driver can't see it while driving because it's blown back by the wind,

but when waiting at a red light it comes down and become visible.

'Putting your car in neutral is a good habit that protects our environment.'

This alone can save 4.8cc of oil per minute and 15 dollars a month,

and equals 89,200,000 pine trees a year.

Customers can protect earth, just by saving their gas.

Outcome

1 minute at an intersection. 63 traffic lights a day.

For 63 minutes, Neutral sticker that saves gas is neutral sticker that protects the earth.

S-Oil is good oil for customers and the earth.

Somebody has to do this to make the world a better place.

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