The most powerful way to prove that sunscreen really works is by testing it on real skin. So we got one of the most trusted Thai beauty blogger to put her skin to the test with the top 5 sunscreens in the market.The experiment featured on Pantip.com – one of the top online beauty communities in Thailand.

Our beauty blogger put the top five brands on her belly and then after 3 hours posted the results online with Neutrogena coming out on top as the best sunscreen. The news spread organically through other Thai beauty websites and throughout social media platforms during the summer of 2011.

Within 2 hours the post went viral with over 700+ comments and was seen on other Thai beauty blogs. Thai consumers also took the conversation to their social networks, sharing the content amongst their friends and garnering more buzz about the brand.

The results didn’t stop online with Thai consumers taking the conversation from their online communities right into the real world. Neutrogena Ultra Sheer achieved +115% sales growth in the 2011 and achieved outstanding business results. After the online post, sales grew by 240% growth in 2 months while market share increased from 1.6% to 6.5%.