The film opens with a priest in his church office, in the midst of printing a heartfelt eulogy he’ll be reading at the next funeral ceremony. As he lifts the printed eulogy from the Canon PIXMA Printer tray, he is reminded of a horrible memory, which makes him utter the words, “never again.”

We then flashback to that bad memory, a prior funeral ceremony, in which he used a digital tablet to read a eulogy to the mourning congregation. After voicing his opening words, “Today, we remember George…” his tablet’s battery dies, forcing the priest to wing it and try to fill in the missing holes, including how many children the deceased man left behind and how devoted of a husband he was, unsuccessfully as revealed by the faces of the mourning family.

Canon then simply reminds the world, “Sometimes it’s better to print.” With Canon PIXMA printers.