We collaborated with a diverse range of filmmakers, artists and influencers to create a series of films celebrating the “Never Before Seen”.

Ranging from crafty experiments and audacious stunts to short documentaries, sports adventures and scripted short stories, the films celebrate creativity in all its forms and use Action Cams to provide unique new perspectives on the production process and the stories themselves.

Cumulatively, the films have been viewed over 24m times on YouTube.