For the football fans, the enthusiasm is not only about the high-profile tournament but the enjoyment of collecting the Panini World Cup sticker cards and album. To live in the game spirit, a real fan knows by heart every player name, rank and team. Building on this we decided to alter

the real album look with diversity of cast representing different eras that repute the authentic panini sticker album through variety of haircuts, features, styling...etc. so the target can recognize the real album look and feel and relate to our ad.