Sometimes you have to “break down a dream to bring it to life. This is exactly what we did. As a first step, we virtually disassembled this vision into its smallest components so that in the second step we could easily sell these (affordable) piecesin what could possibly be the first online shop for hope.

When you hear “slum” and “Africa” certain images automatically come to mind. This is exactly what we wanted to avoid, because pity has nothing to do with the vision for New Baraka. To this end, we worked solely with illustrations– in a style which unmistakably and strikingly expresses both the positive energy and the idea.

In the end, this project was about a currency: money. Money from the online shop was invested in the vision in the form of bricks, sewing machines, tools and wood … and the million mark was cracked after only a brief period. Despite this, the attention and initial success has led to something priceless: the recognition of New Baraka as an official district of Dakar.