PARCO opened its doors in 1969 as a Japanese fashion building. Beyond retail, it has been actively involved in a diverse range of entertainment, including theaters, cinemas, galleries, publishing, and music, while also supporting emerging artists. Since it opened, Parco has collaborated with influential creators or artists of each era to create advertisements that express the spirit of Parco, reflecting the cultural backdrop of the era rather than merely promoting specific products.

In 2023, Japan began to see the shadows of the pandemic subsiding. Parco introduced the message “NEW DEPARTURE” to celebrate people breaking free from a suppressed world, embarking on new lives, and embracing new values and culturally rich lifestyles. This positive message was conveyed through a happy ending story, in collaboration with emerging artists from Ukraine.

To capture the unseen landscapes beyond the "NEW DEPARTURE", filming occurred in nature-rich Mallorca, Spain. Spring featured a fantasy forest, summer unfolded amidst modern architecture, autumn graced historical buildings, and winter scenes embraced the majestic mountains.

We enlisted dancers to express the dragonfly’s extravagant lifestyle through choreography, celebrating the seasons alongside.

In portraying the contrasting personalities of the ant and the dragonfly, we carefully considered their fashion choices. The dragonfly's extravagant attire symbolizes a vibrant lifestyle, while the industrious ant is clad in outfits projecting a sturdy image.

The campaign unfolded in two parts: the first half of the story released during the SS season, and the second half, from the turning point to the conclusion, revealed in the AW season, creating a narrative spanning the year.

To accentuate the year-long tale, we introduced variations in costumes and filming locations, remaining conscious of the seasonal changes.