The MUNAL is a historical art museum, and its collection stops at the XIX century. Most people think, because of this, that one visit in their lifetime is enough. But the museum does change the exhibitions, and recently inaugurated the 'interpretation rooms': special exhibitions that dissect a particular art work from the collection and relates it to contemporary culture in a hypertextual manner. This campaign is directed to the citizens of Mexico City, where the museum is located, telling them that there are new ways to see the 'same old things', with the objective of driving them back to the museum.