Sponsored by Saatchi & Saatchi, the Innovation Award celebrates some of tomorrow's most intriguing new inventions in a website that is just as inventive in itself. Based on the thought that ideas can unlock any door, the features of the site can only be accessed by using keys to enter through some fairly unconventional and innovative doors. The site not only serves as a showcase for some of the most pioneering new designs, but also provides entry information for inventors looking to enter the next set of awards.