Cannes Lions

New Mindset

HAVAS LYNX, Manchester / UNITED FOR GLOBAL MENTAL HEALTH / 2019

Awards:

1 Shortlisted Cannes Lions
Film
Supporting Images
Demo Film
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Overview

Entries

Credits

OVERVIEW

Background

Two in three people won’t receive any support or treatment for their mental illness, despite most mental health conditions being preventable or treatable.

The ‘New Mindset’ animation underlines this global issue, highlighting that one in four people will have a mental health condition at some point in their life.

The film, which was premiered by United for Global Mental Health at the Tate Modern in London, presents hard-hitting facts that were drawn from a report by The Lancet Commission on global mental health and sustainable development. That particular report, details how good mental health can be achieved across the globe.

Execution

This film was a real labour of love with a lot of care and attention to detail. Working with miniatures like the hugging wooden figures, the untangling worry dolls and the authentic wooden mannequin hand were a real challenge, but the fast-paced hard work resulted in a wonderfully rich, and heart-warming short film.

The film is a combination of live action, which was filmed in a beautiful antiques shop in Bristol called Indira Rose. The trinket head was then bespoke made in CGI to look exactly like a vintage printers block tray. The trinkets and props inside were carefully handcrafted, then stop-motion animated in the studio by the director himself. All the components were cleverly composited together to appear as if the whole trinket head was truly coming to life inside an attic.

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New Mindset

HAVAS LYNX, Manchester

New Mindset

2019, UNITED FOR GLOBAL MENTAL HEALTH

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