The briefing was to find a creative way to inform the German MINI community about the market launch of the new MINI John Cooper Works by newsletter.Our idea:Post Scriptum (PS) and horsepower (In German: Pferdestärke / abbr.: PS) have the same abbreviation (PS) in German.The MINI John Cooper Works has 211 HP (In German: 211 PS). Our newsletter has 211 PS, too.Each of the 211 PS communicates another feature of the MINI John Cooper Works.