Cannes Lions
BOTTOM LINE ATIVISM, Linda-A-Velha / TMN / 2011
Overview
Entries
Credits
Description
This is an excerpt from a non stop 24 hours radio broadcast. It was aired on the day before the launch of a new radio station in this frequency, replacing the existing one. On that day, those who tuned in the frequency listened to construction sounds and the invevitable flirting from construction workers. Why? Because, as it was explained by a voice that apperared in between flirts, "This frequency is under construction. We open tomorrow with a new radio station."
Similar Campaigns
12 items