Cannes Lions
DENTSU INC., Tokyo / DENTSU / 2017
Awards:
Overview
Entries
Credits
Description
The concept of our idea is "new structure."
The motif is a method of wooden construction named "Shikuchi Tsugite" (jointing and coupling), which has evolved through technology exchange between Japan and China.
We expressed, through education and human resource development, countries can connect to one another the right way, and how that connection helps create a new world.
Execution
We created everything that would reach the participants’ eyes and hands – the space design of the memorial ceremony venue, concept movie, poster and trophies.
Outcome
As a compilation of 20 years of this project, we succeeded in raising its brand value and clearly defining the brand concept.
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