Cannes Lions
zig, Toronto / NEW YORK FRIES / 2008
Overview
Entries
Credits
Execution
An interactive tray liner that folded into a holiday greeting card for friends and family. the card contained a coupon and a tongue-in-cheek apology for not purchasing perhaps a “better” gift.
Outcome
Customers had a good laugh and encouraged friends and family to try the restaurant. The client loved the idea so much, they used the tray liners as their corporate christmas cards and donated their christmas card budget to a charity.
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