Cannes Lions
JUNG von MATT, Hamburg / NZZ / 2007
Overview
Entries
Credits
Execution
A promotion at Basel airport, Switzerland.
Waiting for their luggage, travelers get the impression that the "New Zurich Newspaper" is delivered just fresh from the press. The conveyor-belt delivering the luggage is transformed to a belt used at printing companies.
Outcome
Every business traveller that collected his luggage saw the promotion. This helped keeping the newspaper on number one position in the quality paper market.
Similar Campaigns
7 items