Beer advertising is typically one of two things: highly stylized, aspirational fluff or an appeal to the lowest common denominator. But when you’re a beer from Newcastle, England, where people don’t take themselves too seriously, you do things a little different.You tell it like it is.In this campaign, we poke holes in everything most beer companies hold sacred. Newcastle’s heritage, its founder, hometown and brewing process are all fair game. As is the entire beer category at large.This commercial takes an honest look at ourselves and Newcastle Brown Ale. It’s beer advertising without all the bollocks that usually comes with beer advertising.