The absence of government and publics makes the society even more autistic than these children with autism.

So, back to audience is the same as the action of autism children, an abnormal action appear on the TV screen where suppose to be normal as people think. This contrast make people take the attention on the real topic of the action, give the comments online.

Implementation

Invite 3 anchors to join the execution, make sure it is possible after negotiation with the TV station.

Push the news buzz on social network and news media platform.

Timeline

Launch on Apr.2 2015.

Placement

ERC

Scale

Nationwide

As an result for this unexpected action, the initiator,an NGO named ”QingCongQuan” for the children with autism, gained great attention from public, and received 6 millions donation which was 30 times over last year. The topic had got more than 78 millions comments on social networks and over 160 news reports released. Millions of people called the NGO expressed their willingness to do something to help the families with autistic children.

China is walking out of the autism.