Cannes Lions

NEWS FROM THE LAND, THE FOREST AND THE SEA.

DENTSU INC., Tokyo / NORIN CHUKIN BANK / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

We made a statement by changing the whole article of Japan’s most read business newspaper to the picture of the aerial photo of the land, the forest and the sea.

Outcome

Since all Japanese newspapers have the same certain format of the titles and multiple column setting of pages, readers instantly recognized that the aerial photo took over the whole article.

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