Cannes Lions
KING JAMES, Cape Town / NEWS24 / 2003
Awards:
Overview
Entries
Credits
Execution
The media team was responsible for coordinating the package of 'interruptions'. This was a huge task, which involved the participation of DJs and sound engineers at the radio station. The media team also entered into negotiations with several advertisers, eventually developing a package deal that was attractive enough to convince a fragrance company to allow us to interrupt their ad. On top of all this, the team also had to develop a way to cost this non-traditional media space.