Cannes Lions
OGILVY CAPE TOWN, Cape Town / 24.COM / 2018
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In life there may be grey areas, but when it comes to the news the facts should be black and white.With the rise of fake news, alternative facts and propaganda, credible news sources have become an invaluable resource. In a world of spin, taking a stand for the facts and credibility is a brave thing to do. We want to take this sentiment and put it into relatable human situations where we can take a stand for the truth in a funny and witty way. We’ll do this by hyperbolising how News24 Edge gives you cold hard facts, by being completely factual in tense, interpersonal scenarios that usually need a little sugar-coating.
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