Cannes Lions
W/BRASIL, Sao Paulo / LANCE! NEWSPAPER / 2008
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Description
A team of reporters was sent to Argentina. The reporter stops people on the street and asks them if they want the jersey of the greatest football player in history. When they say yes, the team gives the people Pelé’s shirt.Evidently, the Argentinians are not happy and their reactions were quite funny. The commercial is a condensation of this short documentary. In the end, we learn that the shirt offered to the Argentinians is the gift that the newspaper Lance is offering as a promotion for its 10th anniversary to Brazilian readers.
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