Cannes Lions

NEWSPAPER 10TH ANNIVERSARY PROMOTION

W/BRASIL, Sao Paulo / LANCE! NEWSPAPER / 2008

Film

Overview

Entries

Credits

Overview

Description

A team of reporters was sent to Argentina. The reporter stops people on the street and asks them if they want the jersey of the greatest football player in history. When they say yes, the team gives the people Pelé’s shirt.Evidently, the Argentinians are not happy and their reactions were quite funny. The commercial is a condensation of this short documentary. In the end, we learn that the shirt offered to the Argentinians is the gift that the newspaper Lance is offering as a promotion for its 10th anniversary to Brazilian readers.

Similar Campaigns

6 items

NEWSPAPER WITHOUT WORDS

HAKUHODO DY MEDIA PARTNERS, Tokyo

NEWSPAPER WITHOUT WORDS

2014, MAINICHI NEWSPAPERS

(opens in a new tab)