Cannes Lions

NEWSPAPER

DUVAL GUILLAUME, Brussels / DE MORGEN / 2010

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Through the facebook status we spread quotes and photos featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a Facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.

Outcome

We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a Facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.

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