Cannes Lions
DUVAL GUILLAUME, Brussels / DE MORGEN / 2010
Overview
Entries
Credits
Execution
Through the facebook status we spread quotes and photos featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a Facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.
Outcome
We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a Facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.
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