Cannes Lions

NEWSPAPER

CLAYDON HEELEY, London / THE GUARDIAN / 2006

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Overview

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Credits

OVERVIEW

Outcome

On Friday before publication, we mailed 10,000 people with the leaflet. We also had a team of sampling staff talking about the supplement and distributing 2,500 leaflets at London’s Borough Market on the day of publication. The circulation of the paper went up 30K week on week and 72K year on year.

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