The fact of news Propaganda & Marketing being published by Editora Referencia made easier the task of detach the name of women. It was used the effect of a highlighter pen over the names included in this edition. Another advantage was the utilization of a specific news, oriented to the areas of propaganda & marketing.In this way, all the female names detached are part of market to which the add was addressed.

As this is an institutional action, it is not possible to weight its financial return. However, this type of action makes stronger the relationship between the advertiser and the female market. This reinforces the client´s institutional image, adds value to his brand and later, can result in new subscriptions to the newspaper or increasing in ads related to this segment.