How does small, liberal and leftist weekly Newspaper - WOZ Die Wochenzeitung - take over the crisis-ridden largest swiss bank UBS, after those had to write off billions?

The idea strikes a nerve and is very much at the spirit of time, with the whole financial crisis still going on - and thats even before the whole bubble really popped off. It generated awareness, sympathy and the wish to change something about the whole situation, the money hungryness, coldbloodedness and general business tactics of banks/bankers were widely questioned, this was noticeable by the fact that shareholders donated bankshares to WOZ Die Wochenzeitung, without wanting anything in return.

The public encouraged the take-over aim, which showed that the target group was willing to support even without any reward. The campaign was well received by the media, as well as the placed youtube-Clip circulated all over the Web and was shown by different Online-News-Portals.