We developed a newspaper-ad app for iPhone, A-Clip, which is the first of its kind in Japan and is also a business platform giving new sustainable value to newspaper advertising.

It gives the readers a new experience by combining newspaper and digital technology, and at the same time offers a solution to advertisers by providing clearer ROI assessment for their newspaper ads. All the reader has to do to enjoy a branded video clip or music is to simply hold the iPhone over a special marker on newspaper ad, and tap. This special marker with digital technology allows much easier and accurate recognition than a QR code, and has a high potential for future usage such as correspondence to AR.

The Asahi Shimbun’s strategic priority advertisers such as those in the automotive, travel, and motion pictures categories placed these new value-added advertisements, improving sales and producing new revenue source.

Asahi Shimbun’s first quarter ad sales increased by $1 million.

Video content viewership counted more than 10,000 and advertisers were content with the prospective of newspaper ads.

This cutting edge technology used on newspaper ads also gained huge media publicity including Yahoo! and other major portal sites, as well as becoming one of the most talked about topics on social media such as blogs and Twitter.