Cannes Lions
ZUPA, Copenhagen / JYLLANDS-POSTEN / 2008
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To promote the relaunch of the business section of the Jyllands-Posten newspaper, we created a fake news story online, about a corrupt building entrepreneur who apparently swindled the government for millions by using cheap illegal materials in constructing a public building.When the user enters this fake news story, the building in the story literally collapses, and the characters on the web page become alive. As the story develops, the journalist several times changes the actual content of the written story, to emphasize the fact that the business journalism of Jyllands-Posten covers its stories very thoroughly.
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