We wanted to create a buzz by creating a unique graffiti artwork to publicise the interview.To implement this, we hired a hooded graffiti artist in major city centers and employed a stenciling process called ‘Clean Graffiti'. This is done by blasting a high pressure jet wash through the stencil onto a dirty pavement, exposing a cleaned image.

This resulted in a 12,000 uplift and total sales of 1,131,000.