Cannes Lions
HAKUHODO DY MEDIA PARTNERS, Tokyo / IWATE NIPPO / 2011
Overview
Entries
Credits
Outcome
・2 million hits to the Iwate Nippo website since the launch of IWATTE・151% increase in awareness of Iwate Nippo since the launch of the service according to a survey・20% increase in young people wanting to join the company compared to the previous year・100% maintenance of circulation since the launch of IWATTE