Cannes Lions
GARAGE FILM, Tokyo / THE YOMIURI SHINBUN / 2004
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Description
The second of a series in which Dacchi and his family, characters representing the Yomiuri Shinbun, introduce the newspaper's evening edition which, in addition to its normal news coverage, features a special children's section. In the commercial, Dacchi pubicizes a free trial delivery campaign simultaneous with its broadcast period.
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