Cannes Lions
EHS 4D GROUP, London / THE SUN / 2009
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Before England’s match against Kazakhstan, The Sun sent a Borat-style mankini pack to celebrities and football pundits, and invited them to wear it in support of the male cancer charity, Orchid. This was the prelude to 20 Borat look-alikes, dressed in mankinis, travelling to Wembley in a Sun bus to raise awareness of testicular cancer with fans on game day.
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