Cannes Lions
HASAN & PARTNERS, Helsinki / HELSINGIN SANOMAT / 2007
Overview
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Credits
Outcome
One thousand invitations were sent and people were asked to register on-line. The client was prepared for max 300 guests. The site had to be closed when 500 people had registered. Eventually around 350 creatives participated. This means over 40 % of the art directors and copywriters in Finland wanted to participate and around 30 % participated.
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