Cannes Lions
OGILVY & MATHER, New Delhi / HINDUSTAN TIMES / 2007
Overview
Entries
Credits
Execution
In an Indian marriage ceremony, after the vows have being taken, the end of the bride’s red sari is tied to the groom’s white stole in a knot, symbolizing their sacred union. Instead of a plain banner, this innovative banner for HT Matrimonials, has two pieces of cloth (red and white) tied up in a knot, to signify the same.
Outcome
In just a month, we received an overwhelming response and the number of classified ads in HT Matrimonials almost doubled.
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