Cannes Lions

NEWSPAPER MATRIMONIAL SUPPLEMENT

OGILVY & MATHER, New Delhi / HINDUSTAN TIMES / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

In an Indian marriage ceremony, after the vows have being taken, the end of the bride’s red sari is tied to the groom’s white stole in a knot, symbolizing their sacred union. Instead of a plain banner, this innovative banner for HT Matrimonials, has two pieces of cloth (red and white) tied up in a knot, to signify the same.

Outcome

In just a month, we received an overwhelming response and the number of classified ads in HT Matrimonials almost doubled.

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