Cannes Lions
McCANN ERICKSON KOREA, Seoul / NEXEN TYRE CORPORATION / 2005
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Hiring Min Cheol Koo, a car designer actively working at Peugeot France, NEXEN tried to deliver a message of a tyre for tomorrow, and a future partner for your car. Because his character propelled him into a successful career mimics NEXEN Tyre's persona of its future image and confidence.
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