Cannes Lions

Next Generation

TOOL, Los Angeles / JULIUS BAER / 2016

Film
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Overview

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Credits

OVERVIEW

Description

We witness the rapid growth of a man from baby to adult, cycling from water, to air, and finally to earth (albeit another planet entirely).

Outcome

Mr. Forster's vision was less about showing a product than it was about evoking emotion and reaction. The spot was conceptualized as a metaphor for humanity's constant forward propulsion, and utilized cutting edge visual effects techniques to seamlessly depict effortless transitions that reflect mankind's mastery of water, air, and space.

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