Cannes Lions
ACW GREY, Tel Aviv / BEZEQ / 2011
Overview
Entries
Credits
Description
Private NGN is a separate internet network for surfing in high bandwidth launched by Bezeq International, Israel’s largest internet service provider. In order to explain the need for a separate network we decided to switch the conversation from slow vs. fast to busy vs. free.We came up with an absurd solution for the load on the internet: Boring internet = less people surfing = faster connectionAs part of our "Bore the internet" initiative, we produced porn movies, keeping the whole look and feel of the genre, only without the porn.synopsis:In the movie, the viewer is presented with a typical pornographic film situation: a plumber comes to the rescue of a girl with a blocked sink.When he finishes his job, she asks how can she repay him.The plumber then lays out the materials he used for the fix, he even gives her a discount on the total. The movie fades out as they engage in small talk, with absolutely no sex involved.