The experience was built on Sitecore so it can be rolled out efficiently across 70 markets, maintaining global brand control and creating easy and optimized expansion and updates. The site also supports digital commerce capabilities. The design is focused on simplifying the product presentation and showcasing how it fits into your daily needs. The language is about the car’s benefits, with design stories focused on the user centered and optimized car design. Innovation stories focus on safety, comfort and the intelligence of the car. The Swedish influence comes through the simplified design and language, stripping the experience down to the core of what’s needed when buying a car.

The site is seeing a huge increase in engagement. Upper funnels metrics such as bounce decreased 15%, while the top three business goals all grew considerably:

• Configurator Start Rate more than doubled (+147%)

• 82% increase in the rate of quote requests

• 60% increase in the Dealer Page Visit Rate

We’ve also sold cars online, without media support using only the site experience to drive digital commerce.

The new site design is delivering a premium luxury experience that also expresses its Swedish history and heritage. This is clearly demonstrated through the first impressions of user testers:

“Elegant woman, car …house – communicates premium to me“

“Scandinavian Design“

“Black and white looks elegant“