Cannes Lions

NEXTEL DIRECT CONNECT AND LOCATION BASED SERVICES

EURO RSCG CHICAGO / SPRINT / 2009

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Our solution for Sprint was literally to speak softly but send a big stick; a genuine Louisville Slugger baseball bat customized with the Sprint logo. The package was mailed at the start of the major league baseball season when interest was high and top of mind.Inside the box was a business card for their Sprint representative and a very brief brochure with just enough information to pique their interest from a business perspective.The business offer was to set up an appointment to talk with their Sprint representative and receive an official major league jersey of their choice.

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