Cannes Lions

NGO

KONG, Amsterdam / CORDAID MENSEN IN NOOD / 2011

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Overview

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Credits

OVERVIEW

Execution

Street View is a great way of looking into the lives and environments of others. But what if you could take a look into a third world country at war? If you read about this on Twitter or Facebook you’d be more likely to click and watch. But this particular Street View Sudan isn’t designed to explore for a long time; after 15 seconds we take control of the view and focus on a real (video) story of a real refugee. She has fled the rebels where she’d been raped for three months. She now lives in unbearable circumstances. Having heard her story it’s difficult to resist the plea for a donation.

Outcome

After 6 days 125,000 visitors viewed Street View Sudan, 1% of whom reacted to the story with a donation (10 euro’s minimum).

Similar Campaigns

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NTERNATIONAL VOLUNTEER EXPERIENCES

MacLAREN McCANN VANCOUVER, Vancouver

NTERNATIONAL VOLUNTEER EXPERIENCES

2012, DEVELOPING WORLD CONNECTIONS

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