The NH Hotels positioning and concept were created two years ago and were clear from the outset: Wake up to a better world.After the successful launching in its international networks, the brand communication challenge was clear: how to manage to introduce the product naturally, i.e., the experience lived at a hotel, but in an emotional way. We thought of creating aspirational/real stories of what happens at a hotel, as a platform to let us talk about the product which is behind the experience and that enables the story to be developed. In a nutshell, a hotel with experiences that arouse emotions. This is volume one; the next one is to be written by each and every person who stays at an NH Hotel.