N/A

To celebrate 70 years of the NHS the BBC launched a season of programmes taking an in depth look at the service, what is working and what needs to change.

To tell people about the anniversary and drive them to watch the season we created a 30 second advert that ran on TV and online.

The ad shows a patient in an NHS ward at night. As the camera creeps slowly forward we hear the steady rhythm of his heart rate monitor. Suddenly the sombre mood is broken when the heart rate monitor starts to play happy birthday. When the patient stirs the monitor goes back to normal.