Before we started working on the Brand Design, we tried to get proper insight about our target group and asked ourselves a lot of questions:

“What is it like being a teenager nowadays?”, “What do they like?” “How they see themselves and the world?” “When do they expect from brands and a TV-Channel?”

Elaborately research was done to answer those questions.

Mood-Films and -Images have been created and shown to members of the target group during focus group sessions, to understand their likes and dislikes.

The outcome of our research directly influenced the pre-production of our Image-Shoot and helped us to define key values for our new brand.

Nicknight launched on October 1st in German-Free-TV and since then even exceeded our expectations.

The Channel Design takes the viewer through the night.

The contrast created through using the night as background and strong light work as highlights is a key tool in the visual world of Nicknight.

The idea of switching on the light in the dark is an allegory for the beginning of a new phase in life. We make the Night full of light.

A clean and minimal graphical look reflects the spirit of the time and strengthens the focus on the filmed material.

Recurring rectangular forms frame and arrange information.

Nicknight becomes a visually mysterious place with a distinct style.

Nicknight becomes a place for the new generation.