Cannes Lions
CLEMENGER BBDO SYDNEY / PFIZER / 2006
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A man stands outside an office building with his colleagues. They light up and offer him a cigarette. He looks longingly at it. From nowhere a cheersquad appear, encouraging him to say no.VO: When you're trying to quit you need all the support you can get.Cut to Nicorette Freshmint Gum.
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