Cannes Lions
FCB RETAIL, Vienna / PFIZER / 2006
Awards:
Overview
Entries
Credits
Execution
Through this PR promotion the observer was reminded at the “point of decision” that there is a well-estabilished alternative to smoking. At the same time the URL to the Austrian website was in focus.
Outcome
Using only 5,000 match books, the traffic on the website www.nicorett.at increased by 21% within a few weeks!
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